Meet Our Team

Ellen Barag
Ellen BaragCEO
  • Executive Leadership, Coaching, Mentoring, Budgeting and Operations
  • Experience- 40+ years of experience working with major distribution equipment manufacturers in technical sales and management
  • University of Pennsylvania with BSE Degree in Biomedical Engineering
  • IEEE Member
Bill Krause
Bill KrauseDirector of Strategic Planning
  • Director of Strategic Planning
  • Customer and Product Support planning
  • Product line Expansion
  • Organizational Planning
  • Accounting, TMP, Insurance, Contract Review
  • Life Member – IEEE
  • BSEE Cornell University, MBA, MA Econometrics, Wayne State University
Donia Krause
Donia KrausePresident HiReli Supply Division
  • Responsibilities: Customer Supply Chain Planning to meet Diversity and WBE requirements
  • Establish and Maintain strong supplier relationships, managing customer service while meeting project requirements
  • Manage HiReli Supply accounts receivable and payables
Michael Smith
Michael SmithVice President Sales and Service
  • Sales and Service Team Management in North East for Major IOU, Commercial and Industrial and Government Accounts
  • Coordinates trailer demonstrations and safety training events
  • 17 years Industry experience
  • Degree in Electrical Systems and Installation
  • Certified in OSHA, NFPA and Medium Voltage Splices/Terminations
Arik Krause
Arik KrauseVice President CRM Systems
  • Manage company internal database and Sales Force on-line system.
  • Create custom reports for upper management and sales team.
  • Provide SFDC support to employees.
  • Programming changes and updates to Sales FDC.
Matt Paisley, PE
Matt Paisley, PEDirector Utility Sales
  • Markets Served: Major IOU’s, Municipalities, and Cooperatives
  • Provides technical training and customer service support
  • 9 years Utility Experience in Distribution Design and Standards, Transmission Protection and Control, and Transmission Substation Design
  • The Pennsylvania State University with a BS degree in Electrical Engineering
  • Registered Professional Engineer in PA with over 12 years of electrical design experience in industrial and utility related industries
John E. Liddy, PE
John E. Liddy, PEDirector of Applied Technology
  • Manages HiReli Technical services for utility, commercial and industrial markets
  • Provides customer technical training and support: education and training, electrical distribution application engineering turn-key design services, system studies, consulting.
  • Provides solutions based technical consulting for power system protection, automation, and control.
  • OSHA 30 Certified.
  • NFPA 70E Electrical Safety in the Workplace trained re-certification 2019, Transmission and Substations Lockout Tag out re-certified 2019
  • BSEE Drexel University, US Navy Veteran, and Drexel University Adjunct Professor
Alex Pearce
Alex PearceManager Commercial Sales
  • Markets Served:  Commercial, Industrial, and Government
  • 5 years distribution switchgear application engineering and sales experience
  • 5 years low voltage contacts experience
  • 2013 IEEE Holm Conference Publication:  A Comparison of Contact Attachment Methodology on the Electrical Performance of AgSnO2 Contacts
  • Bachelor of Science in Electrical Engineering, Western Michigan University
Vincent Marec
Vincent MarecManager Grid Automation
  • Grid Automation solutions for all Northeast electric utilities and C&I
  • Provide customers with product support and technical training
  • 22 years of experience in the industry at major OEMs and EPRI
  • Mechanical and Industrial Engineering Degree (Paris XI, France)
  • Master in International Business Administration (Montpellier,  France)
Manoj Bundhoo
Manoj BundhooManager Customer Support
  • Provides customers innovative solutions and support
  • 25 years industry experience: specializing in underground and overhead switchgear, cable accessories, application engineering, and product management.
  • B.S.E.E. degree from the University of Kwa-Zulu Natal, South Africa
Betsy Smith
Betsy SmithMarketing Manager
  • Coordinates events and tradeshows
  • Manages diversity initiatives and supplier portals
  • Community and customer outreach and advertising
  • Manages website and social media: Facebook, Instagram, YouTube, LinkedIn
Chris Mueller
Chris MuellerSenior Sales Engineer
  • Serving all Exelon PHI Utilities, Metropolitan Edison, JCP&L and Pennsylvania Public Power
  • Lehigh University, BS degree in Industrial Systems Engineering
Barbara Smith
Barbara SmithCustomer Support Representative
  • Supports HiReli customers, sales engineers, and sales management providing commercial and administrative assistance in the quotation and order process.
  • Provide customer follow up for all principles
  • Over 25 years of experience providing administrative and technical support to Supply Professionals covering all sectors of power generation
Jared Barag
Jared BaragSales Engineer
  • Serving Utility Accounts throughout New Jersey, Pennsylvania, and Maryland, including the Public Power market in New York
  • 7 Years’ experience: Project Management and Maintenance Engineering
  • Drexel University, BS Degree in Mechanical Engineering
Brian Sweeney
Brian SweeneySales Engineer
  • Serving Commercial, Industrial, Government, and Utility accounts throughout Virginia, DC, Maryland, and Delaware
  • 10 years construction engineering and management experience on federal and commercial design build projects
  • George Mason University, BS in Civil and Infrastructure Engineering
Keegan Wilson
Keegan WilsonSales Engineer
  • Serving Utilities, Commercial, Industrial markets throughout New Jersey & Pennsylvania
  • 3 Years Sales and Engineering Experience in Mechanical Systems
  • Bachelor’s in Science & Mechanical Engineering, Clemson University

We Represent

A great engineering and support team, great products, experience and expertise, that is the essence of our tag line “HIGHLY RELIABLE POWER SYSTEMS”. Let us know how we can help you improve reliability on your system!

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